The quick read: • Meta's instructions for its AI agent, Muse, tell it to build "a page for every person in the user's life," WIRED reported Oct 3. • The pages cover family, partners, friends, colleagues and people the user follows. An hourly process keeps them current. • Each page has sections for Facts, History, The relationship, In common, Open threads and Strengthening. Examples in Meta's own text: "where they live, what they do" and "the argument that got resolved." • Independent researcher Karan Joshi got the files by asking Muse, in the ordinary chat window, for its own software files. His verdict: "They're trying to know you like a friend, which is honestly pretty creepy." • Meta spokesperson Daniel Roberts says an agent "needs to have context about you and those you interact with," gathered from "public information and from what you've chosen to share," and stored in each user's own secure virtual machine. Meta's instructions also say invented details are worse than an empty page. • Cybernews reports Muse passed 5 million downloads in 22 days. • For a small business: Meta's own example of who gets remembered is "the plumber" who sent an invoice. If your customers use Muse, your business can be in their files. If your staff use it, your customers can be in theirs.
“Meta Told Its AI to Keep a File on Everyone You Know. You Don't Have to Use It to Be in One.”
who’s making the noise
WIRED's Kernel Panic newsletter (Lily Hay Newman and Matt Burgess, Oct 3, 2026), from instruction files researcher Karan Joshi extracted from Muse. Followed by Implicator.ai (Oct 4), Gizmodo and Cybernews (Oct 5).
our take
We read Meta's answer twice. Muse gathers its notes from public information and from "what you've chosen to share." The word doing the work is "you." The user chose. The sister, the ex, the coworker and the plumber did not. Meta's defense, stated fairly: an assistant that doesn't know who your plumber is can't help you pay him, the files sit in the user's own secure virtual machine where other users' agents can't reach them, and the instructions tell Muse not to invent details. We take all of that as reported. It also means the page on you is meant to be accurate, kept current, and held somewhere you can't see. The plain move for a small business: decide in writing which agents may connect to the work inbox, the CRM and the booking system, and keep customer records out of anyone's personal assistant. Then ask the question in reverse. Your invoices, quotes and late-payment emails land in customers' inboxes, and that is the material these pages are built from. What to watch: whether Meta gives the people in the pages any way to see or delete their own, or only the user who holds them.