Competitor Deep Dive Analysis
Conduct a thorough competitor analysis: positioning, pricing, strengths, weaknesses, customer sentiment, and strategic gaps you can exploit. Outputs an actionable report, not just a feature comparison matrix.
competitor analysis · competitive intelligence · market research · positioning · strategy · SWOT
Analyze your top 3 competitors, not 10. Depth beats breadth. Paste in their actual pricing page, homepage copy, and a few customer reviews for the most grounded analysis.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
- Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Act as a competitive intelligence analyst. Objective verdicts only.
My business: product [WHAT] · customer [WHO] · pricing [MODEL] · differentiator [WHY ME] · weakness [BE HONEST]
Competitors: 1. [NAME] — [URL] · 2. [NAME] — [URL] · 3. [NAME] — [URL]
[Paste pricing pages, copy, or reviews if available]
Date of this analysis: [TODAY'S DATE]
Analyze:
1. Positioning map — premium vs value, simple vs complex, niche vs broad
2. Pricing comparison — models, tiers, market expectations
3. Strength-weakness matrix — 3 each per competitor
4. Customer sentiment — what buyers love, hate, and wish for
5. Gap analysis — 3-5 opportunities I can exploit
6. Threat assessment — moves they could make in 6-12 months
7. 30-day action plan — 5 specific actions
If you cannot open the URLs, work only from what I pasted. Where that material is silent, write "not observed in what you pasted" and do not conclude that a competitor lacks something. Head the analysis with the date I gave, because pricing and positioning go stale.
Success means every strength, weakness, price, sentiment claim and gap is tied to evidence I pasted or something verifiable (mark anything you're inferring), and the gaps in step 5 connect to my stated differentiator.
Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.
If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.Notes: R40 refresh; tuned to vendor prompting guidance
Frequently Asked Questions
What does the Competitor Deep Dive Analysis prompt do?
Conduct a thorough competitor analysis: positioning, pricing, strengths, weaknesses, customer sentiment, and strategic gaps you can exploit. Outputs an actionable report, not just a feature comparison matrix.
Which AI models is this prompt written for?
Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last checked?
The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.
Works with
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