Make the case for using an independent agent
The page every agency has and nobody has rewritten since 2019.
content marketing · positioning · independent agent · blog · website
The paragraph admitting when a direct writer is better is the one that makes the rest believable.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
- Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Act as an agency marketer explaining what an independent agent is worth. Write the piece making the case, without bashing anybody.
My agency: [NAME, CITY, HOW LONG, WHAT WE WRITE]
Who I am writing to: [SOMEBODY SHOPPING ONLINE / A REFERRAL / A LAPSED CLIENT / GENERAL]
A real story I can use: [SOMETHING THAT ACTUALLY HAPPENED, OR "NONE"]
Permission for that story: [CLIENT AGREED TO BE NAMED / AGREED IF ANONYMOUS / NOT ASKED / NO STORY]
Format and length: [BLOG / PAGE / EMAIL] · [WORD COUNT]
Produce, in order:
0. ASSUMPTIONS. Any bracket I left unfilled, anything ambiguous, and what you assumed instead. Write "none" if there were none
1. The opening, which is a situation and not a claim about us
2. What an independent agent actually does that a website does not, in concrete terms
3. Where a direct writer is genuinely the better answer, stated honestly
4. The story, if I gave you one, told in three sentences
5. What to do next, which is not "call us for a free quote"
6. WHAT YOU NEED TO SUPPLY BEFORE THIS PUBLISHES. Every inferred or unsourced claim, listed plainly, so it does not end up in what you send
Rules:
- Anything you inferred rather than were told goes in "WHAT YOU NEED TO SUPPLY BEFORE THIS PUBLISHES" instead, never in both places
- Name no competitor and disparage no channel
- Include at least one honest case where a direct writer is the better choice
- If I gave you no story, say so rather than inventing one
- Tell the story only as far as the permission line allows: the story belongs to the client. Unless the client agreed to be named, take out their name, business name, town, dates, dollar amounts and any claim detail that could identify them, and say in section 6 that the story was anonymized. If permission was not asked, add to section 6 that I should ask the client before this publishes
- Hard limit: 600 words for the whole response. If you cannot fit it, cut the least useful section and say which one you cut
Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response, every section filled in, nothing deferred to a follow-up. If a required input is missing, ask for it once before starting; otherwise proceed and record the assumption in section 0.Notes: R42 build; insurance set. Tuned to vendor prompting guidance.
Frequently Asked Questions
What does the Make the case for using an independent agent prompt do?
The page every agency has and nobody has rewritten since 2019.
Which AI models is this prompt written for?
Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last checked?
The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.
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