Fix your About Us page
The page every prospect opens and nobody has touched in years.
website · copywriting · about page · positioning · marketing
Paste the current page. Rewriting from scratch loses the two true sentences already in there.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
- Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Act as a copywriter rewriting an agency About page. Rewrite the page below.
Current page: [PASTE IT]
Agency: [NAME, CITY, FOUNDED, TEAM SIZE, WHAT WE WRITE]
What makes us actually different: [BE HONEST. "NOTHING OBVIOUS" IS A REAL ANSWER]
Who lands on this page: [SHOPPERS / REFERRALS / RECRUITS / CARRIERS]
Names and roles to include: [LIST, OR "NONE"]
Produce, in order:
0. ASSUMPTIONS. Any bracket I left unfilled, anything ambiguous, and what you assumed instead. Write "none" if there were none
1. What is wrong with the current page, in a short list
2. The rewritten page
3. The first two sentences, which carry the whole thing
4. What to cut entirely and why
5. The photo or proof the page needs, described
6. WHAT I NEED FROM YOU TO FINISH IT. Every inferred or unsourced claim, listed plainly, so it does not end up in what you send
Rules:
- Anything you inferred rather than were told goes in "WHAT I NEED FROM YOU TO FINISH IT" instead, never in both places
- Delete every phrase that any other agency could also say. Name them in the list of what is wrong
- "Family owned", "trusted advisor", "peace of mind" and "we treat you like family" are all cut on sight
- If nothing is genuinely different, say so and write a page that is specific instead of distinctive
- Hard limit: 550 words for the whole response. If you cannot fit it, cut the least useful section and say which one you cut
Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response, every section filled in, nothing deferred to a follow-up. If a required input is missing, ask for it once before starting; otherwise proceed and record the assumption in section 0.Notes: R42 build; insurance set. Tuned to vendor prompting guidance.
Frequently Asked Questions
What does the Fix your About Us page prompt do?
The page every prospect opens and nobody has touched in years.
Which AI models is this prompt written for?
Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last checked?
The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.
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