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Compare two products side by side for a client

When a client is stuck between two options and keeps asking the same question.

BeginnerSTEP BY STEPDecision-making

comparison · education · new business · client communication · coverage

Pro tip

If a row in the table needs a footnote, it is the wrong row.

How to use this prompt

  1. Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
  2. Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
  3. Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
  4. Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
  5. Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.

Prompt Variants by Model

Claude Sonnet 5
Act as a producer explaining two products to somebody who has never bought this before. Build a comparison sheet a buyer can decide from without calling me back.

Client: [WHO THEY ARE, WHAT THEY DO]
Product A: [NAME, CARRIER, LIMITS, PREMIUM, KEY TERMS]
Product B: [NAME, CARRIER, LIMITS, PREMIUM, KEY TERMS]
What worries them: [THEIR WORDS, OR "UNSURE"]

Produce, in order:
0. ASSUMPTIONS. Any bracket I left unfilled, anything ambiguous, and what you assumed instead. Write "none" if there were none
1. One sentence on what these two things are, for somebody who does not know
2. A comparison table. Rows are what the buyer cares about, not what the policy is organised by
3. Three situations where A pays and B does not, or the reverse
4. What is identical in both, so they stop comparing it
5. Which one I would put my own family on, and why
6. WHAT I ASSUMED ABOUT THEIR SITUATION. Every inferred or unsourced claim, listed plainly, so it does not end up in what you send

Rules:
- Anything you inferred rather than were told goes in "WHAT I ASSUMED ABOUT THEIR SITUATION" instead, never in both places
- Rows are the buyer's questions, never the policy's section order
- Every coverage term gets defined in the same sentence it first appears in
- If the two products are effectively identical, say so and stop
- Every statement about what a product pays or does not pay rests on the terms I pasted. Where they do not settle a situation, say "the terms I was given do not settle this" and list it in section 6; use fewer than three situations in section 3 if fewer can be supported
- After section 5, add one line for the buyer: this sheet is a summary, and the policy wording decides what is covered
- Hard limit: 550 words for the whole response. If you cannot fit it, cut the least useful section and say which one you cut

Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response, every section filled in, nothing deferred to a follow-up. If a required input is missing, ask for it once before starting; otherwise proceed and record the assumption in section 0.

Notes: R42 build; insurance set. Tuned to vendor prompting guidance.

Frequently Asked Questions

What does the Compare two products side by side for a client prompt do?

When a client is stuck between two options and keeps asking the same question.

Which AI models is this prompt written for?

Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.

Do I need a paid AI account to use this prompt?

No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.

Can I customize this prompt for my business?

Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.

When was this prompt last checked?

The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.

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