Abandoned Cart Email Recovery Sequence

Act as an e-commerce email strategist. Build an abandoned cart recovery sequence.

Store: [NAME] — [WHAT YOU SELL] · average cart $[AMOUNT] · product type [CONSIDERED/IMPULSE/SUBSCRIPTION] · tone [DESCRIBE] · discounting allowed [YES — max % / NO] · social proof [REVIEWS, RATINGS, PRESS]
Main objection [WHY SHOPPERS HESITATE] · shipping and returns terms [COST, SPEED, RETURN WINDOW] · real limit [ACTUAL STOCK COUNT OR DEADLINE, or NONE]

Email 1 (1 hour — gentle reminder): subject, preview text, body (helpful nudge, shows the product, links to cart), CTA "Complete your order".
Email 2 (24 hours — value + social proof): subject, preview, body (why it's worth it, a review quote, answers the main objection), CTA.
Email 3 (48-72 hours — final): subject, preview, body (scarcity or incentive — never opening with the discount), CTA.

Include send timing, open-rate benchmarks for my product type, and suppression logic (who stops receiving the sequence and when).

Email 2 answers the objection I named with facts I supplied (my shipping and returns terms, my social proof) and nothing I did not. Email 3 uses scarcity only when I gave a real limit, stated exactly as I gave it; with none, it closes on the incentive my discount setting allows or on a plain last reminder. Shoppers notice when a "last chance" comes back the next week, and a made-up limit is a false statement in our name.

Success means no email offers more than my max discount, the review quote comes from the social proof I supplied, and the three emails escalate without repeating a line.

Match the tone I specified above exactly; where I gave none, write plainly and warmly, the way a good operator talks to a customer — no corporate filler, no hedging phrases.

Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.

If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.

Notes: R40 refresh; tuned to vendor prompting guidance