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Returns & Refund Policy Generator

Generate a clear, customer-friendly returns and refund policy that protects your business while building buyer confidence, including return windows, conditions, process steps, refund timelines, and exchange options.

BeginnerPASTE & GORisk-reduction

returns policy · refund policy · ecommerce · customer service · legal

Pro tip

A generous return policy INCREASES sales more than it increases returns. Data consistently shows that extending return windows from 14 to 30 days reduces return rates because it removes purchase urgency anxiety. Lead with trust, protect with clear conditions.

How to use this prompt

  1. Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
  2. Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
  3. Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
  4. Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
  5. Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.

Prompt Variants by Model

Claude Sonnet 5
Act as an e-commerce operations specialist. Write a returns and refund policy.

Business: [NAME] — [WHAT YOU SELL] · product type [PHYSICAL/DIGITAL/SERVICES] · average order $[AMOUNT] · stance [CAN BE GENEROUS / NEED GUARDRAILS] · competitors offer [THEIR POLICIES] · return shipping paid by [WHO]
Where we are based [COUNTRY, AND STATE OR PROVINCE] · where our customers are [COUNTRIES OR STATES WE SELL TO]

Cover: return window with a one-line reason · eligible items and condition · non-returnable exclusions · step-by-step return process · refund timing and method · exchanges · damaged items (fast track) · late returns · international orders · contact.

Use "you/we" language and scannable headers. End with an AI-drafted disclaimer.

Return and refund rights differ by country and state, so fit the policy to the places I named. Mark each clause that depends on local consumer law with "(legal review)", and just before the disclaimer list the marked clauses with the place each one depends on.

Success means the policy is at least as clear as the competitor policies I described, and the return window and shipping terms match my stated stance.

Match the tone I specified above exactly; where I gave none, write plainly and warmly, the way a good operator talks to a customer — no corporate filler, no hedging phrases.

Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.

If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.

Notes: R40 refresh; tuned to vendor prompting guidance

Frequently Asked Questions

What does the Returns & Refund Policy Generator prompt do?

Generate a clear, customer-friendly returns and refund policy that protects your business while building buyer confidence, including return windows, conditions, process steps, refund timelines, and exchange options.

Which AI models is this prompt written for?

Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.

Do I need a paid AI account to use this prompt?

No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.

Can I customize this prompt for my business?

Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.

When was this prompt last checked?

The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.

Works with

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