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Write an About Page That AI Engines Trust

Generate an About page packed with the entity signals AI answer engines use to decide whether to cite you (founder names with credentials, founding year, location, expertise areas, press mentions, and same-as references), plus matching Organization + Person JSON-LD. Returns a clear, scannable page humans love and crawlers can parse.

BeginnerPASTE & GOTrust-building

about-page · entity · eeat · authority · schema · trust

Pro tip

Your About page is the #1 source AI engines use to decide whether your business is real and citable. The pattern: name your founders with full names + credentials + LinkedIn/Wikipedia URLs, name your founding year and HQ city, and make every claim verifiable. Vague "we're passionate about…" copy gets your page skipped entirely. Specific, dated, named claims get you cited.

How to use this prompt

  1. Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
  2. Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
  3. Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
  4. Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
  5. Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.

Prompt Variants by Model

Claude Sonnet 5
Act as an entity-SEO specialist. Write my About page so AI answer engines recognize my business as a real, citable entity, and produce matching Organization + Person JSON-LD.

Entity facts:
- Legal name [LEGAL NAME] · brand name [BRAND or SAME]
- Founded [YYYY] in [CITY, COUNTRY] · current HQ [CITY, STATE, COUNTRY]
- Website [https://YOUR-DOMAIN.COM] · logo image URL [https://YOUR-DOMAIN.COM/logo.png]
- Street address [FULL ADDRESS or NONE] · phone [NUMBER or NONE] · email [ADDRESS or NONE]
- Company profile links (LinkedIn, social, directories): [FULL URLS or NONE]
- What we do (customer language): [DESCRIPTION] · who we serve: [DESCRIPTION]
- Founder #1: name, title, year joined, credentials, LinkedIn URL, optional Wikipedia URL: [DETAILS]
- Founder #2 (if applicable): [SAME FIELDS]
- Key team to name: [LIST]
- Areas of expertise (3-5 specific): [LIST]
- Press / podcast / publication mentions (full URLs): [LIST or NONE]
- Awards / certifications with year: [LIST or NONE]
- Years in business [N] · customers served [NUMBER or BLANK] · specific outcome/stat [PROOF]
- Brand voice: [warm-expert / no-nonsense / playful / premium / technical / friendly-everyday]

Pattern A — founder-led services business: leads with founder story and credentials (1-2 named humans are the trust signal).
Pattern B — team / methodology business: leads with methodology and dated track record.
Pick A or B from which carries more weight in my facts.

Output:
1. Pattern choice + one-sentence rationale
2. About page in markdown — H1: what we do + for whom (≤12 words, not "About Us") · answer-first paragraph (≤60 words: what / where / when) · founders section (full name, title, year joined, credentials, one specific accomplishment, LinkedIn + Wikipedia) · what we're known for (3-5 expertise areas with supporting sentences) · track record (dated, specific) · press/mentions (publication + linked URL) · how to reach us (NAP matching the schema). Every claim dated, named, or numbered; none of "passionate about", "trusted partner", "world-class".
3. Single <script type="application/ld+json"> @graph — Organization (name, alternateName, url, logo, foundingDate, founder array, address, contactPoint, sameAs, knowsAbout) + Person per founder (name, jobTitle, worksFor, sameAs, alumniOf), cross-referenced by @id. JSON-valid; omit instead of null.
4. Verification — Rich Results Test URL, Wikidata strategy (which entities to push), and any incomplete field that weakens the signal

Success means every name, date, and URL in the page and schema is one I supplied, and the NAP on the page matches the schema character for character.

Match the tone I specified above exactly; where I gave none, write plainly and warmly, the way a good operator talks to a customer — no corporate filler, no hedging phrases.

Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.

If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.

Notes: R40 refresh; tuned to vendor prompting guidance

Frequently Asked Questions

What does the Write an About Page That AI Engines Trust prompt do?

Generate an About page packed with the entity signals AI answer engines use to decide whether to cite you (founder names with credentials, founding year, location, expertise areas, press mentions, and same-as references), plus matching Organization + Person JSON-LD. Returns a clear, scannable page humans love and crawlers can parse.

Which AI models is this prompt written for?

Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.

Do I need a paid AI account to use this prompt?

No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.

Can I customize this prompt for my business?

Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.

When was this prompt last checked?

The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.

Works with

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