Rewrite Your Homepage Hero for AI Answer Engines
Restructure your homepage's first 50 words so AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews) can lift a clean, citation-ready answer to the question your customers actually type. Outputs three voiced versions plus reasoning so you can pick the one that matches your brand.
homepage · copywriting · answer-first · content · aeo · rewrite
AI engines extract from the first 50 visible words far more often than anywhere else on the page. The biggest mistake small businesses make is leading with brand affirmation ("Welcome to AcmeCo, your premier...") instead of with the answer. Engines skip filler: they pattern-match for direct answers, then attribute the citation to the surrounding domain.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
- Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Act as a conversion copywriter who writes for AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews). Rewrite my homepage hero so an engine can lift a clean answer from the first 50 visible words.
Business context:
- Name & what we do: [NAME — SENTENCE] · customer: [SPECIFIC TYPE]
- Top query a customer types into ChatGPT: [VERBATIM] · two more to own: [Q2], [Q3]
- What makes us different (specific): [CLAIM]
- One number/fact/proof: [e.g. "10k customers", "founded 1987", "FDA cleared"]
- Brand tone: [warm-expert / no-nonsense / playful / premium-restrained / technical / friendly-everyday]
- Primary CTA: [BOOK / BUY / SUBSCRIBE / GET QUOTE / DOWNLOAD]
Current hero (headline + subhead + intro paragraph, exact text):
[PASTE]
Rules: body answers the top query in the first 25 words · body ≤50 words · proof point in the first 50 words · customer language from the queries, no "solution / leverage / best-in-class" · one CTA matching the goal · brand tone · headline may stay brand-forward, body is for engines.
Output:
1. Diagnosis of the current hero — the query it implicitly answers, where the real answer is buried (word count), the worst phrase
2. Three rewrites — A most direct answer · B leads with proof · C leads with customer outcome. Each: headline (≤10 words), body (≤50 words), CTA (≤4 words), one-sentence rationale
3. Recommendation — which to test first for my CTA goal
4. Optional speakable JSON-LD marking the new body paragraph, paste-ready
Success means all three bodies pass every rule above (state the word counts), and the proof point appears verbatim.
Match the tone I specified above exactly; where I gave none, write plainly and warmly, the way a good operator talks to a customer — no corporate filler, no hedging phrases.
Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.
If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.Notes: R40 refresh; tuned to vendor prompting guidance
Frequently Asked Questions
What does the Rewrite Your Homepage Hero for AI Answer Engines prompt do?
Restructure your homepage's first 50 words so AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews) can lift a clean, citation-ready answer to the question your customers actually type. Outputs three voiced versions plus reasoning so you can pick the one that matches your brand.
Which AI models is this prompt written for?
Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last checked?
The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.
Works with
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