Brand Identity System Builder

Build a complete brand identity system from scratch: color palette with accessibility ratios, typography scale, voice and tone guidelines, visual style rules, and a one-page brand cheat sheet your team can actually use.

IntermediateADD YOUR EXAMPLESBrand-building

brand identity · style guide · colors · typography · brand voice · design system

Pro tip

Paste 3-5 brands you admire as few-shot examples with a note on what specifically you like about each (their color use, their tone, their layout). This gives the AI a much stronger style vector than abstract descriptions like "modern and clean."

How to use this prompt

Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.

Prompt Variants by Model

Claude Sonnet 5

Act as a brand identity consultant. Build a complete brand system.

Business: [NAME], [INDUSTRY] · audience: [WHO WE SERVE] · personality: [3-5 TRAITS] · current state: [DESCRIBE]
Brands I admire: 1. [BRAND] — [WHAT] · 2. [BRAND] — [WHAT] · 3. [BRAND] — [WHAT]

Five deliverables:
1. Color system — primary, secondary, accent, 5-step neutral scale, functional colors (danger/success/warning); hex + RGB; WCAG contrast ratio for every text-on-background pair
2. Typography — Google Fonts pairing; full size scale (H1-H6, body, small, caption); line heights, weights, spacing
3. Voice & tone — voice in 3 sentences; formal-casual position; 10 words we use / 10 we avoid; 3 example rewrites
4. Visual style — photography direction, icon style, spacing/radius/shadow conventions, do/don't examples
5. One-page cheat sheet — everything condensed, no section longer than 3 lines

Success means every text/background pair passes WCAG AA (state the ratio), and the cheat sheet alone is enough for a freelancer to produce on-brand work.

Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.

If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.

Notes: R40 refresh; tuned to vendor prompting guidance

Frequently Asked Questions

What does the Brand Identity System Builder prompt do?

Which AI models is this prompt written for?

Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.

Do I need a paid AI account to use this prompt?

No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.

Can I customize this prompt for my business?

Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.

When was this prompt last checked?

The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.

Works with

Midjourney Leonardo.Ai Adobe Illustrator ChatGPT Claude Gemini Microsoft Copilot

Brand Identity System Builder

How to use this prompt

Prompt Variants by Model

Frequently Asked Questions

Works with

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