Explain Your Structured Data in Plain English
Paste any page's HTML and get back a plain-English translation of every JSON-LD block on the page: what each one tells Google, ChatGPT, and Perplexity about your business, what's missing, and which fixes would have the biggest impact. Built for non-developers who inherited a website and have no idea what schema is already there.
schema · audit · plain-english · json-ld · aeo · explainer
Most small business owners have schema on their site they've never seen, added by a theme, a plugin, or a previous developer. Half of it is wrong, half is incomplete, and a small fraction is actively hurting Rich Results. Run this once before adding any new schema; you'll often find you don't need to add anything, just fix what's already there.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
- Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Act as a structured-data translator for a non-developer. I'll paste a page's HTML. Find every JSON-LD block and explain each in plain English — what it tells Google, ChatGPT, and Perplexity about my business, what's missing, and what to fix first.
My context: business + what we do [NAME — DESCRIPTION] · page URL [https://YOUR-DOMAIN.COM/...] · what I want this page cited for in AI answers [QUERY or TOPIC]
Page HTML (full source):
[PASTE]
For every <script type="application/ld+json"> block:
**Block [N] — [@type detected]**
- What it says (plain English) — 2-4 sentences translating the actual content (names, addresses, dates, descriptions), not just the schema type
- What this tells AI engines — 2-3 bullets
- What's missing or wrong — required-but-empty fields, placeholder text, wrong @type for the content, outdated info, schema fighting itself (e.g. duplicate FAQ data in microdata + JSON-LD)
- Fix priority — 🔴 today / 🟡 this month / 🟢 optional, with one sentence why
After all blocks:
- OVERALL — What's on this page: block count, types, and whether the picture an AI engine would form matches my citation goal
- OVERALL — The 3 highest-leverage fixes, numbered, non-developer language; if a fix needs new schema, name the matching Unbought prompt from the list below
- OVERALL — What's fine and should be left alone
If there are zero JSON-LD blocks, say so and recommend the 3 schema types this page should have, based on its content and my citation goal.
Unbought prompts you can point me to (Unbought is the prompt library this prompt comes from; use these exact titles, and if none fits, write "no matching prompt"):
- Write Your Business's Organization Schema
- Convert Your Existing FAQ to FAQPage JSON-LD
- Turn Any How-To Blog Post into HowTo Schema
- Write an About Page That AI Engines Trust
- Customer Review System That Generates Valid Review Schema
- Find Duplicate Schema Errors Killing Rich Results
- AI Search Readiness Audit & Fix Plan
Success means every "what it says" quotes actual values from the block, and nothing is flagged as wrong that is valid as written.
Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.
If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.Notes: R40 refresh; tuned to vendor prompting guidance
Frequently Asked Questions
What does the Explain Your Structured Data in Plain English prompt do?
Paste any page's HTML and get back a plain-English translation of every JSON-LD block on the page: what each one tells Google, ChatGPT, and Perplexity about your business, what's missing, and which fixes would have the biggest impact. Built for non-developers who inherited a website and have no idea what schema is already there.
Which AI models is this prompt written for?
Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last checked?
The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.
Works with
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