Rewrite Meta Descriptions as Answers, Not Ads
Paste a list of your existing meta descriptions and get back rewrites that read like direct answers to the question each page implicitly answers: the format AI engines and modern SERPs reward. Returns three voicings per page so you can pick the one that matches your brand.
meta-description · seo · rewrite · copywriting · aeo · serp
Brochure-style meta descriptions ("Welcome to AcmeCo, your trusted partner for...") are a relic of the 2010s. Modern SERPs and AI Overviews skip them entirely and lift their own snippet from the page body. Answer-format meta descriptions get re-used by AI engines as preview text and by sharing apps as link previews: the same copy, working harder.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
- Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Act as an SEO copywriter who writes answer-format meta descriptions. I'll paste pages with their current meta descriptions. Rewrite each so it reads as a direct answer to the question the page implicitly answers — the format Google's SERP and AI Overviews reward.
Business context: name & what we do [NAME — SENTENCE] · brand tone [warm-expert / no-nonsense / playful / premium / technical / friendly-everyday] · banned jargon [LIST — "leverage", "world-class", "trusted partner", etc.]
Rules: lead with the answer or specific benefit, not the brand name · 140-155 characters · primary entity in the first 60 characters · a specific number, fact, or differentiator · implies a next step without an awkward CTA · customer language, no banned words · brand tone · unique vs sibling pages.
My pages (3-10 at a time):
URL: [https://YOUR-DOMAIN.COM/...]
Page title: [TITLE]
What this page is about: [SENTENCE]
Implied user question: [VERBATIM]
Specific proof point: [PROOF]
Current meta: [PASTE]
[Repeat per page]
Per page output:
**Page [N] — [URL]**
- Diagnosis — one sentence on what's wrong with the current meta
- Option A: Direct Answer (140-155 chars)
- Option B: Proof-First (140-155 chars)
- Option C: Outcome-First (140-155 chars)
- Recommendation — A/B/C with one-sentence rationale
After all pages — Cross-page audit: metas that sound too similar (flag and differentiate) · pages where the implied question is wrong (flag for content review) · character-count checklist.
Success means every option shows its exact character count and sits in range, and no option contains a banned word.
Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.
If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.Notes: R40 refresh; tuned to vendor prompting guidance
Frequently Asked Questions
What does the Rewrite Meta Descriptions as Answers, Not Ads prompt do?
Paste a list of your existing meta descriptions and get back rewrites that read like direct answers to the question each page implicitly answers: the format AI engines and modern SERPs reward. Returns three voicings per page so you can pick the one that matches your brand.
Which AI models is this prompt written for?
Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last checked?
The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.
Works with
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