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Schema for Articles, Products & Services

Get paste-ready JSON-LD for an article, a single product or a single service page, plus the breadcrumb block, built only from what the page shows. Lists what it left out and what to add to the page first.

IntermediatePASTE & GOTime-saving

schema · json-ld · article · product · breadcrumb · aeo

Pro tip

Paste the page as visitors see it. Markup for things the page does not show breaks Google's rules, so this prompt leaves those properties out and tells you which.

How to use this prompt

  1. Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
  2. Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
  3. Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
  4. Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
  5. Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.

Prompt Variants by Model

Claude Sonnet 5
<page_content>
[PASTE THE PAGE AS VISITORS SEE IT: THE TEXT, OR THE HTML]
</page_content>

Act as a structured-data engineer for a small business site. Write the JSON-LD for the page above, choosing the type from what the page is.

Page URL [https://...] · what the page is [ARTICLE OR BLOG POST / ONE PRODUCT / ONE SERVICE] · where it sits on the site [e.g. HOME > SERVICES > DRAIN CLEANING, WITH THE URL OF EACH LEVEL] · business name and site URL [NAME, URL] · can the product be bought on this page [YES / NO / NOT A PRODUCT] · schema already on the page [PASTE, or NONE, or UNKNOWN]

Output:
1. Decision: the type you chose (Article or BlogPosting, Product, or Service), one sentence on why, and whether Google lists a rich result for that type, for me to confirm in Google's search gallery
2. The main block, paste-ready and valid JSON, built only from what is visible on the pasted page:
   - Article or BlogPosting: headline, image, datePublished, dateModified, and author with name and url, each only if the page shows it
   - Product: name, plus at least one of offers, review or aggregateRating; on a page where the product can be bought, also image and an offer with price and priceCurrency
   - Service: name, description, serviceType, provider and areaServed
3. A BreadcrumbList block from the path I gave: at least two items, each with position, name and item; the last item may leave item out
4. Left out: every property you did not write because the page does not show it, and what I would need to add to the page first
5. Before publishing: the two checks to run (Google's Rich Results Test and the Schema Markup Validator), and whether the schema already on the page has a block of the same type that this one should replace

Mark up only what a visitor can see on the page, because markup for things the page does not show breaks Google's structured data rules. Write no rating, review, price or date that is not on the page, and leave a property out sooner than fill it with a placeholder. A page that lists several products or services gets no Product or Service block from this prompt: say so and write the breadcrumb only.

Success means both blocks are valid JSON, every value in them can be found on the pasted page or in my inputs, and nothing is left in brackets.

Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response, every section filled in, nothing deferred to a follow-up.

If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.

Notes: R54 build; tuned to vendor prompting guidance

Frequently Asked Questions

What does the Schema for Articles, Products & Services prompt do?

Get paste-ready JSON-LD for an article, a single product or a single service page, plus the breadcrumb block, built only from what the page shows. Lists what it left out and what to add to the page first.

Which AI models is this prompt written for?

Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.

Do I need a paid AI account to use this prompt?

No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.

Can I customize this prompt for my business?

Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.

When was this prompt last checked?

The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.

Works with

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