Product Photography Brief Generator
Generate a complete product photography brief for e-commerce, covering hero shots, lifestyle images, detail close-ups, scale reference shots, and platform-specific requirements. Includes AI image generation prompts for each shot type.
product photography · ecommerce images · photo brief · amazon images · lifestyle photography
Amazon requires a pure white background hero image. Etsy buyers respond to lifestyle context. Shopify stores need both. Always specify the mandatory platform requirements before the creative direction: a beautiful photo that violates platform rules gets rejected.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
- Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Act as a product photography art director. Write a 7-image photo brief.
Product: [NAME] — [DESCRIBE APPEARANCE] · category [TYPE] · highlight [KEY VISUAL FEATURES] · platform [AMAZON/ETSY/SHOPIFY/ALL] · buyer [WHO] · budget [PROFESSIONAL/DIY/AI GENERATED]
For AI-generated images, a real photo of the product [ATTACHED / NOT ATTACHED]
Shots: 1 hero (platform-compliant main image) · 2 lifestyle (in use, with the buyer's context) · 3 scale reference (common object for size) · 4 detail close-up (the differentiating feature) · 5 packaging/unboxing · 6 multiple angles · 7 infographic/feature callouts.
Per shot: composition, lighting, angle, props, and — if AI-generated — an 80-100 word image prompt.
On the AI-generated route, every image prompt is written to edit or extend the attached product photo and says to keep the product's shape, color, label and proportions exactly as they are; only the setting, light and angle change. If that route is chosen with no photo attached, say at the top that text-only prompts will produce a look-alike and not my product, and mark each prompt "needs the real product photo attached". A listing image that shows a product I do not sell misleads the buyer.
Success means the hero shot meets the platform's main-image rules (state them), and the key visual features I named are the subject of shot 4.
Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.
If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.Notes: R40 refresh; tuned to vendor prompting guidance
Frequently Asked Questions
What does the Product Photography Brief Generator prompt do?
Generate a complete product photography brief for e-commerce, covering hero shots, lifestyle images, detail close-ups, scale reference shots, and platform-specific requirements. Includes AI image generation prompts for each shot type.
Which AI models is this prompt written for?
Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last checked?
The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.
Works with
More in E-commerce & Product
Product Description Writer
Generate conversion-optimized product descriptions for e-commerce listings, including a…
Amazon & Etsy Listing Optimizer
Optimize an existing marketplace listing for higher search ranking and conversion, including title…
Returns & Refund Policy Generator
Generate a clear, customer-friendly returns and refund policy that protects your business while…