Win-Loss Review

<deals>
[PASTE YOUR WON AND LOST DEALS, ONE PER LINE: OUTCOME, VALUE, SOURCE, WHO THE BUYER WAS, COMPETITOR IF ANY, AND THE REASON AS YOU UNDERSTAND IT]
</deals>

Act as a sales analyst for a small business. Find the patterns in the won and lost deals above and tell me what to change.

What I sell [PRODUCT OR SERVICE] · period covered [DATES] · how the reasons were recorded [BUYER TOLD US / MY GUESS / MIXED] · what I think is going on [MY THEORY, or NONE]

Deliver (count it, don't estimate):
1. The numbers: deals won, lost to a competitor and lost to no decision; win rate overall and by source, by buyer type and by deal size (in bands you choose and state), with the count behind every percentage
2. Why we win: the reasons that recur, each with how many deals support it
3. Why we lose: the same, with deals lost to no decision kept apart from deals lost to a competitor
4. What I believed against what the deals show: my theory checked against the counts (with no theory, write "no theory given")
5. Three changes to test, each tied to a pattern and to a number I can track
6. Interview guide: eight neutral questions for a buyer who chose someone else, and how to ask for the call
7. What the data cannot tell me: gaps in how reasons were recorded, and what to capture from now on

As a working rule, a pattern needs at least three deals behind it; with fewer, write "too few to say", because small counts mislead. Where the reason is my guess and not the buyer's words, mark it "seller's view".

Success means every percentage shows its count, no pattern rests on fewer than three deals, and each change names the number that will show whether it worked.

Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response, every section filled in, nothing deferred to a follow-up.

If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.

Notes: R54 build; tuned to vendor prompting guidance