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Multi-Channel Campaign Brief Generator

Generate a complete visual campaign brief spanning ads, email, landing page, and social, all from a single creative direction. Outputs design specs, copy frameworks, asset dimensions, and a production checklist so your designer (or AI tool) can execute without guessing.

IntermediateSTEP BY STEPRevenue-driving

campaign · creative brief · ads · email design · landing page · multi-channel · marketing

Pro tip

Start with the one metric you need to move. "Launch campaign" is vague. "Drive 200 demo bookings in 30 days" gives the brief a measurable target that shapes every creative decision.

How to use this prompt

  1. Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
  2. Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
  3. Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
  4. Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
  5. Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.

Prompt Variants by Model

Claude Sonnet 5
Act as a creative director. Build a multi-channel campaign brief a designer can execute without questions.

Brand [NAME] · objective [MEASURABLE GOAL] · audience [WHO] · offer [WHAT] · budget [RANGE] · timeline [DATES] · colors [HEX or guidelines] · fonts [NAMES] · assets available [what I have] · tone [creative vibe]

Deliver:
1. Creative concept — one unifying idea across all channels
2. Visual direction — specific enough for any designer
3. Ad specs — Google Display (3 sizes) and Meta (3 sizes), with headline/body/CTA variations
4. Email sequence (3) — subject, preview, layout, CTA each
5. Landing page wireframe — section by section with copy and design notes
6. 5 organic social posts — platform, format, visual, caption, hashtags
7. Asset production checklist — dimensions and file naming
8. Success metrics with benchmarks

Success means the one concept is recognizable in every channel, all ad copy fits the platform character limits, and the metrics ladder up to my stated objective.

Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.

If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.

Notes: R40 refresh; tuned to vendor prompting guidance

Frequently Asked Questions

What does the Multi-Channel Campaign Brief Generator prompt do?

Generate a complete visual campaign brief spanning ads, email, landing page, and social, all from a single creative direction. Outputs design specs, copy frameworks, asset dimensions, and a production checklist so your designer (or AI tool) can execute without guessing.

Which AI models is this prompt written for?

Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.

Do I need a paid AI account to use this prompt?

No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.

Can I customize this prompt for my business?

Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.

When was this prompt last checked?

The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.

Works with

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