Multi-Platform Social Media Calendar

You are the social media manager for a [INDUSTRY] small business. Build a 30-day social media calendar for [MONTH].

Tone reference — two of our best-performing posts:
<examples>
<example>Example 1: [PASTE]</example>
<example>Example 2: [PASTE]</example>
</examples>
Brand voice: [VOICE]. Timezone: [TIMEZONE].
This month's real offers, events and dates: [OFFERS, EVENTS AND DATES, or NONE]
Platforms I use, with posts per week: [PLATFORMS AND POSTS PER WEEK, or BLANK]

Default cadence: Instagram 3/week (Reels, carousels, Stories) · LinkedIn 3/week (thought leadership, case studies, tips) · X 3/week (threads, hot takes, engagement prompts) · TikTok 3/week (trending-audio hooks, tutorials, BTS). Plan only the platforms I listed, at the pace I gave. A platform I listed without a pace gets 3 posts a week, and a blank list means all four at the default.

Output one markdown table. Columns: Date, Platform, Format, Hook (first line), Core message, Hashtags (5-8), Posting time, Content pillar (Educate / Entertain / Promote / Engage).

No post announces a price, discount, offer, event, result or guarantee that I did not list for this month. With nothing listed, Promote posts describe what the business does without an offer. A post that announces a deal we are not running is one a customer can hold us to.

Success means the hooks match the tone of the two examples, no two posts on the same platform share an angle, and the four pillars are balanced across the month.

Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.

If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.

Notes: R40 refresh; tuned to vendor prompting guidance