Press Release Generator
Generate a complete, AP-style press release for product launches, company milestones, partnerships, or events, including headline, subheadline, dateline, body with quotes, boilerplate, and media contact block.
press release · pr · media · announcement · public relations
Journalists scan the headline and first paragraph to decide if they read further. Your first paragraph must answer WHO, WHAT, WHEN, WHERE, and WHY in under 40 words. Bury the corporate fluff: lead with the news.
How to use this prompt
- Pick your AI model. Choose the tab for Claude, ChatGPT, Gemini or Copilot. Each variant is tuned for that model.
- Copy the full prompt. Click Copy Full Prompt to copy the text to your clipboard.
- Paste into your AI tool. Open your chosen model and paste the prompt into a new chat.
- Replace the [placeholders]. Swap any bracketed fields for your company name, audience, product or tone.
- Run and refine. Review the output. If anything is off, ask the AI to tighten tone, length or format.
Prompt Variants by Model
Act as a PR professional. Write an AP-style press release.
News: company [NAME] — [INDUSTRY, LOCATION] · type [PRODUCT LAUNCH/MILESTONE/PARTNERSHIP/EVENT/FUNDING] · what happened [2-3 SENTENCES] · why it matters [IMPACT] · quote from [NAME, TITLE] · key numbers [DATA POINTS] · target media [LOCAL/TRADE/NATIONAL/STARTUP]
The quote, in that person's own words: [PASTE THE QUOTE, or BLANK]
Write:
1. Headline — under 10 words, active voice, no exclamation marks
2. Subheadline — one sentence of context
3. Dateline
4. Lead paragraph — who/what/when/where/why in under 40 words
5. Body — 3-4 paragraphs: context, quote, details
6. Boilerplate — 3 sentences on the company
7. Media contact block
8. 3-5 specific outlets or journalists to pitch
Quote: if I gave the person's own words, use them, trimming only for length. If I left it blank, write a draft and put "DRAFT QUOTE, NOT YET APPROVED" on the line above it, then add a line under the release saying the named person must approve the quote before it goes out. Words go out under a real person's name here, so they are that person's to approve.
Success means every number in the release is one I supplied, the quote sounds like a person, and the lead answers all five Ws.
Match the tone I specified above exactly; where I gave none, write plainly and warmly, the way a good operator talks to a customer — no corporate filler, no hedging phrases.
Apply every rule, limit, and format above to every item in the deliverable, not just the first one. Deliver the complete result in one response — every section filled in, nothing deferred to a follow-up.
If a required input is missing, ask for it once before starting; otherwise proceed and label any assumption you made.Notes: R40 refresh; tuned to vendor prompting guidance
Frequently Asked Questions
What does the Press Release Generator prompt do?
Generate a complete, AP-style press release for product launches, company milestones, partnerships, or events, including headline, subheadline, dateline, body with quotes, boilerplate, and media contact block.
Which AI models is this prompt written for?
Claude, ChatGPT, Gemini and Copilot. Each one gets its own version up top, written the way that vendor says to prompt its own model. Pick the tab that matches yours.
Do I need a paid AI account to use this prompt?
No. This prompt is written to run on the free tier of Claude, ChatGPT, Gemini and Copilot. Paid tiers simply give you longer context windows and faster responses.
Can I customize this prompt for my business?
Yes. Any text inside square brackets is a placeholder you replace with your own business details, such as company name, audience, product or tone. You can also ask the AI to adjust format, length or style after the first output.
When was this prompt last checked?
The date is on each version up top. We check every prompt in full every month, and when a major new model lands we rewrite the prompt for it. One glance tells you how current it is before you paste.
Works with
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